Option · Catalog 2026-2027

Business Administration Major: Marketing Option (B.S.)

33 courses, what each needs, and where they meet

Courses

ADMN 401W · Introduction to Responsible Business Management
ADMN 403 · Computing Essentials for Business
ADMN 410 · Management Information Systems
ADMN 502 · Financial Accounting
ADMN 503 · Managerial Accounting
ADMN 510 · Business Analytics and Statistics
ADMN 570 · Introduction to Financial Management
ADMN 575 · Behavior in Organizations
ADMN 580 · Quantitative Decision Making
ADMN 585 · Marketing
ADMN 775 · Strategic Management: Decision Making
ECON 401 · Principles of Economics (Macro)
ECON 402 · Principles of Economics (Micro)
MATH 422 · Mathematics for Business Applications
MATH 424A · Calculus for Social Sciences
PAUL 405 · FIRE: First-Year Innovation and Research Experience I
PAUL 406 · First-Year Innovation and Research Experience II
PAUL 505 · FOCUS: Finding Opportunities, Careers, and University Success
PAUL 670 · BiP-Analytical Intelligence Topics
PAUL 680 · BiP-Competitive & Professional Intelligence Topics
MKTG 752 · Marketing Research
MKTG 753 · Consumer/Buyer Behavior
MKTG 763 · Marketing Analytics
MKTG 775 · Marketing Workshop
MKTG 644 · Retail Management in an Omnichannel World
MKTG 649 · Foundations of Personal Selling
MKTG 750 · Marketing Strategy
MKTG 757 · Integrated Marketing Communication
MKTG 760 · International Marketing
MKTG 764 · New Product Development
MKTG 765 · Applications in Digital Marketing
MKTG 620 · Topics in Marketing
MKTG 720 · Topics in Marketing II

Requirements

In the UNH Catalog